I’m Cliff, the very owner of this Blog.
I have been studying Search Engine Optimisation since 2008 when Google’s algorithm was very much at its prime. Back then, the Google’s algorithm was easy to manipulate and make a good use of it. Everyone who knew SEO was taking advantage of it. Soon, Google realised that they were having such problems, and quickly started to arm-up its algorithm. Then everything went south for those who were simply playing the system.
Embarrassingly, I was one of them! However, the more Google upgraded it’s algorithm to fight off these Black Hatters, the more I became interested in knowing how to rank websites whilst being perfectly on good terms with Google.
Over the years, I have been studying Search Engine Optimisation; both Black and White Hat SEO. At this point, I have every bit of knowledge about this topic. Therefore, I just wanted to spread my knowledge and have more people learning it. Upon studying SEO, I know for sure that not more than 0.007% of the world’s population know about this topic. This means that there should definitely be some more room for people to know about it and potentially make some money with it. I believe that this could change a lot of people’s lives.
My life outside of SEO is very much different. I am a chef, currently working in a very fancy 2-Michelin Star restaurant in London. On top of that, I am an artist, kickboxer and other professional things that could possibly cringe me out. I graduated from Cambridge University 2 years ago and I’m now just doing my thing.
I hope you find this website pretty useful.